"Hello - Nice to Sweet You"
Lindt’s Maîtres Chocolatiers aim to captivate chocolate lovers with 13 new products: The «Hello» line is designed to appeal specifically to a younger, trendy target audience.
"Hello" is already intended to make young chocolate connoisseurs smile with its trendy, loose packaging. Thanks to the appearance with a color scheme of black and white, combined with yellow, blue, pink and orange, the product already seduces with its inviting and very inviting text, Lindt said in a statement on Monday. Thanks to charming wordplay, each "Hello" becomes a little flirt and a stylish encounter with the chocolaty temptation.
Market launch with large sampling event
From April 15, 2013, "Hello" will take to the Swiss stage and herald the arrival of spring in Zurich with a sampling campaign. Until April 20, 2013, Lindt's newcomers will be positioned in the "Hello" Cube in the middle of Zurich's main train station. "Hello, nice to sweet you! " will also be the motto at Coop from April 2013, where Lindt's chocolate novelty will be available in Switzerland until fall. From September 2013, the product line will be available throughout the Swiss retail trade.
