BFT: Lifestyle magazine Der Andermatter launched
Through the Andermatt Swiss Alps project, the mountain village of Andermatt is evolving into a modern, year-round vacation destination in the heart of the Swiss Alps. To that end, the Altdorf-based agency Baumann, Fryberg, Tarelli has launched the magazine *Der Andermatter*.
The summer issue will be published at the beginning of June 2013, followed by the fall issue in November, each with a circulation of 11,000 copies. The Baumann, Fryberg, Tarelli BTF agency is responsible for editing, design, magazine production and advertising acquisition.
With surprising topics, interesting information, an exclusive design and professional texts and images, the magazine is set to become a media calling card for the development of Andermatt and the entire Gotthard region. According to the press release, the magazine reaches a national and international audience that appreciates the sunny side of life and enjoys a sophisticated lifestyle.
Responsible at BTF: Heinz Baumann (design, photos), Stefan Fryberg, Dori Tarelli-Blunschi (editing, texts).
