Last but not least: Attention, the traffic circles are loose
Migros launched its latest major promotion, Twistymania, on Monday, April 8. PR-Fact is now supporting the promotion through digital marketing. Was a digital push necessary because the promotional product isn’t particularly great for spinning?
Migros wants to trigger the big gyro fever in Switzerland with a total of 48 different gyros. In addition to public relations and events, PR Fact now also supports Migros in digital marketing. With the Websitethe "Twistymania" mobile app for iOS and Android, and the Facebook fan page a world full of galactic adventures is set to open up this week. The Twisties are intended to encourage young fans in particular to circle, collect and swap.
Together with its in-house partner agency CommIng, PR Fact has implemented five events in Zurich, Bern and Lausanne. At these events, enthusiastic collectors can have their spinning top tricks professionally photographed or filmed, upload their twisty pictures and videos to the website, put their skills to the test with the mobile app, and exchange ideas with the fan community on Facebook. In addition, Migros is running a swap meet on the website for the first time, offering ambitious collectors an official channel to swap duplicate spinning tops with each other.
Despite all these measures, the bottom line is unfortunately still: A Surrli? Really now? The only thing that helps is digital marketing:
Responsible at PR-Fact: Adrian Huwyler (digital marketing concept). Station developed the cross-platform website Twistymania.ch and Crunchy Communications organizes the content management on Facebook.com/migrosmania. The game app "Twistymania" for iOS and Android was realized with the Swiss developer X-Fund Global. (uma)
