Prime communicates for the Astra
The Federal Roads Office (ASTRA) has commissioned the full-service agency Prime to handle communications related to the complete renovation of the A3/13 highway sections at the Sarganserland interchange and the A3 between Wollishofen and Wollerau.
Responsibilities include advising project managers on all communication matters, managing media relations, designing and producing informational materials, organizing and conducting orientation events, and developing special initiatives such as film and photo documentaries.
Most of Switzerland’s highways were built over 30 years ago and are in need of renovation. On January 1, 2008, the Federal Roads Office (ASTRA) took over this responsibility from the cantons and is now also in charge of communications. In northeastern Switzerland, the ASTRA branch in Winterthur put out a call for proposals for communications work on ten large-scale renovation and new construction projects. Prime applied for two of the contracts—and won both.
Prime employs 30 professionals in the fields of public relations, advertising, brand identity, corporate publishing, and online communications. Since its founding more than thirteen years ago, Prime has successfully relied on an interdisciplinary approach to developing and implementing customized communication solutions.
Most of Switzerland’s highways were built over 30 years ago and are in need of renovation. On January 1, 2008, the Federal Roads Office (ASTRA) took over this responsibility from the cantons and is now also in charge of communications. In northeastern Switzerland, the ASTRA branch in Winterthur put out a call for proposals for communications work on ten large-scale renovation and new construction projects. Prime applied for two of the contracts—and won both.
Prime employs 30 professionals in the fields of public relations, advertising, brand identity, corporate publishing, and online communications. Since its founding more than thirteen years ago, Prime has successfully relied on an interdisciplinary approach to developing and implementing customized communication solutions.
