Manifesto Films for Nestlé: "Your perfect moment".
To raise awareness of the Le Parfait spread, Nestlé launched a TV ad campaign throughout Switzerland in early March. The ad, created by Manifesto Films, brings to life the campaign’s tagline: «Just in the mood for some Le Parfait bread!».
The slogan "Your perfect moment" is intended to symbolize the honest taste experience at the moment of biting into it, the agency said in a statement on Thursday. At the center of the new TV spot is a self-confident, successful top chef who pampers her guests with sophisticated star menus in her gourmet restaurant. After a busy day, the first thing she looks forward to at home is a good piece of bread with Le Parfait.
German actress Julia Hartmann was cast in the lead role. She starred alongside Matthias Schweighöfer in the feature films "3faltig" and "Der Schlussmacher". The production was directed by Reto Salimbeni.
The film was produced by Shannon Mildon and Manifesto Films in Prague. Coloring and post-production were handled by Manifesto's in-house team, led by post-production supervisor Michael Graf.
Responsible at Nestlé: Miguel Serrano (Business Executive Manager), Frank Wilde (Group Brand Manager), Catherine Strinning (Brand Manager). Responsible at Taz Communication: Jérôme Boillat (Account Director), Claude Catsky (Creative Director). Responsible at Manifesto Films: Reto Salimbeni (Director), Shannon Mildon (Producer), Michael Graf (Postproduction).
The slogan "Your perfect moment" is intended to symbolize the honest taste experience at the moment of biting into it, the agency said in a statement on Thursday. At the center of the new TV spot is a self-confident, successful top chef who pampers her guests with sophisticated star menus in her gourmet restaurant. After a busy day, the first thing she looks forward to at home is a good piece of bread with Le Parfait. The production was directed by Reto Salimbeni. The film was produced by Shannon Mildon and Manifesto Films in Prague. Coloring and post-production were handled by Manifesto's in-house team, led by post-production supervisor Michael Graf.
Responsible at Nestlé: Miguel Serrano (Business Executive Manager), Frank Wilde (Group Brand Manager), Catherine Strinning (Brand Manager). Responsible at Taz Communication: Jérôme Boillat (Account Director), Claude Catsky (Creative Director). Responsible at Manifesto Films: Reto Salimbeni (Director), Shannon Mildon (Producer), Michael Graf (Postproduction).
