Publicis: Sanitary piggy banks for Geberit
Publicis developed a key visual for Geberit that shows: The provider of sanitary systems is lowering its prices. This is intended to further strengthen the good partnership with plumbers and dealers.
The key visual characterizes the entire campaign. It shows a piggy bank made of Geberit Mapress pipe parts, which clearly shows what it is all about. It is accompanied by the message "Prices: pressed" - because Mapress pipes are joined together by pressing. According to the press release, the campaign includes an eye-catching jump box mailing, advertisements, sales folders and several print and 3D advertising materials for the POS.
Responsible at Geberit: Beat Aebi (Head of Marketing), Stefan Zihlmann (Head of Marketing Communication), Ira Korsten (Marketing Communication). Responsible at Publicis: Ralph Halder (ECD), Jürg Ernst (AD), Kristijan Sessa and Jan Theus (graphics), Albert Matzinger (text), Matthias Koller and Caroline Pfister (consulting), Adrian Häni, Flavia Hänni, Tanja Güntert, Romeo Bucceroni (services).
