Peter Schmidt Suisse repackages Coop own brands
The branding agency Peter Schmidt Suisse, based in Zurich's Seefeld district, has designed new packaging for two Coop private-label brands from the Qualité & Prix cleaning product line.
The specially created laundry detergent and dishwashing detergent brands Qualité & Prix Maxil and Qualité & Prix Ray are intended to strengthen Coop's presence at the POS and are now available in all stores.
Responsible at Coop: Olivier Compagnon (Category Manager HC 52), Judith Imhof (Head of Packaging Design), Sarah Dudé (Project Manager Packaging Design). Responsible at Peter Schmidt Suisse: Ramon Spaeti (Design Director), Kathrin Roelfs (Designer), Milena Schärer (Designer), Moritz Müller (Designer).
