Tamedia pushes ahead with digital self-marketing
Tamedia plans to acquire the operations of the Premium Publisher Network (PPN) in early 2014. With this move, the media group is continuing to implement its strategy of exclusively marketing its own digital media.
PPN's current offering is expected to remain unchanged until the end of 2013, according to a press release. The basis for the new offering from 2014 will at least be Tamedia's digital network, which includes platforms such as 20 Minuten Online, the Newsnet partner sites in German- and French-speaking Switzerland, the Search.ch and Doodle.ch service platforms and classified portals such as Homegate.ch and Car4you.ch.
Tamedia reaches around 75 percent of Swiss Internet users with its digital portfolio. PPN will be part of the newly created Digital Advertising & Services unit and will be responsible for the definition and marketing of cross-product digital advertising offers. Thanks to exclusive in-house marketing, the media company can guarantee its advertising customers target group-specific and controlled advertising placements as well as transparent prices in a high-quality premium environment.
The NZZ Media Group, Ringier and Tamedia launched the advertising network in 2011 together with cXense as a technology partner. The previous partners NZZ Media Group and Ringier have decided not to participate in the takeover of PPN's activities in order to continue working with different advertising networks. However, the three existing partners have agreed to examine the continuation of cooperation in the area of performance advertising.
