Jung von Matt/Limmat: When the Child Is No Longer a Child
The Zurich-based agency Jung von Matt/Limmat has launched a new campaign for Fritz + Fränzi magazine. The campaign is designed specifically to build on the momentum of the previous campaign and boost the magazine's subscription sales.
To parents, their son will always be their “little bear” and their daughter will always be their “sweet cereal,” even when they’re no longer quite so innocent. The new campaign for Fritz + Fränzi picks up on this theme and highlights the contrast between childish pet names and teenage behavior with charming illustrations.
Because young people face individual challenges, these should also be illustrated individually. That’s why three designs were created, each by a different illustrator. The creative team at Jung von Matt was able to bring on board illustrators from New York, London, and Buenos Aires for the project, each of whom brought one of the themes to life.
The images can now be seen in advertisements and on posters throughout German-speaking Switzerland.
Contact at Fritz + Fränzi: Ellen Ringier (Chair of the Board of Trustees), Thomas Schlickenrieder (Publishing Director). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Alexander Holtz (Copy), Inken Rohweder (Art Direction), Adrian Merz (Graphic Design), Ariane Sonderegger (Consulting)
Erasmo Palomba (Art Buying), Kristiana Pärn (Rabbit Illustration), Kate Sutton (Bear Illustration), Laura Varsky (Mouse Illustration).
Because young people face individual challenges, these should also be illustrated individually. That’s why three designs were created, each by a different illustrator. The creative team at Jung von Matt was able to bring on board illustrators from New York, London, and Buenos Aires for the project, each of whom brought one of the themes to life.
The images can now be seen in advertisements and on posters throughout German-speaking Switzerland.
Contact at Fritz + Fränzi: Ellen Ringier (Chair of the Board of Trustees), Thomas Schlickenrieder (Publishing Director). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Alexander Holtz (Copy), Inken Rohweder (Art Direction), Adrian Merz (Graphic Design), Ariane Sonderegger (Consulting)
Erasmo Palomba (Art Buying), Kristiana Pärn (Rabbit Illustration), Kate Sutton (Bear Illustration), Laura Varsky (Mouse Illustration).
