SDV Award: The Shortlist

At the Swiss Dialog Marketing Award (SDV Award), awards are presented in 16 categories as well as the two special prizes SDV Junior Award and Platinum Award. It is not yet clear who will win the awards. But the jury has now determined the nominees for the categories. "2013 is a strong vintage. I am very pleased with the results," says Christian Huldi, chairman of the jury. "We were able to evaluate many good works on broad topics."
 
The well-mixed jury with specialists from all areas of dialog marketing went to work critically, according to a statement. In addition to the objective evaluation of the submitted campaigns, the jurors worked for the first time with an emotional checklist. This additionally helped to classify the work. Only those who looked at a campaign with the feeling of "resentment" and thought to themselves that they should have come up with such a perfect work themselves were awarded the maximum number of points.

The new basis for judging was also a support to determine whether the campaign at hand was also in line with the spirit of the Swiss Dialog Marketing Award. Fifteen percent of the entries received a bronze, silver or gold award from the jury. "The further step towards the quality of the award is clearly noticeable here," says Milo Stössel, President SDV. This year, slightly fewer certificates were awarded than last year. On the shortlist, Swiss works and agencies again dominate by a clear margin, as was already the case with the submissions. This means that what you can examine at the award night on June 14, 2013 and afterwards at the traveling exhibition is truly the best of Swiss dialog marketing. Tickets for the awards ceremony will be available from April 16, 2013 at Sdv-award.ch. Werbewoche is a media partner.

Number of works on the shortlist