Publicis: Oversize for Orange Prepay
With a new campaign, Publicis wants to show that Orange Prepay customers get more for their money. Three motifs demonstrate oversize.
A chicken with a mega egg, a hot dog with a giant sausage and a football-sized ice cream. According to the press release, all the designs are intended to communicate the main message in a direct and uncomplicated way: As an Orange Prepay customer, you get more bang for your buck every time you top up. The campaign includes both print ads and online measures and will run until May 25, 2013.
Responsible at Orange: Alessandra Nicoletti (Director Brand & Marketing Communication), Heidi Truog (Communication Project Manager), Martin Zehnder (Advertising Manager), Patrick Römer (Online Campaign Manager). Responsible at Publicis: Grischa Rubinick (Creative Director), Nicolas Vontobel (Senior Art Director), Mischa Müller (Graphics), David Lübke (Text), Alexandra Stojanovic (Consulting), Benjamin Kägi (Art Buying).
