Matter & Gretener counteracts an unhealthy development with ISPM
With the «Live Lighter» action program—which includes measures in the areas of sports, daily physical activity, nutrition, education, and child-friendly transportation planning—the Government Council of the Canton of Zurich aims to halt the trend toward obesity. In addition, an awareness campaign is being launched, developed by Matter & Gretener on behalf of the Institute of Social and Preventive Medicine at the University of Zurich.
The campaign uses punchy headlines to make it clear to the people of Zurich that being overweight is not just a question of aesthetics, but also affects their health. Tips are also given on how to integrate more exercise into everyday life and eat more healthily.
The "Leichter leben" campaign is running until further notice and comprises a wide range of measures and media. These include advertisements, posters, TV commercials, rail posters, carrier bags and push posters. Non-traditional measures are also used. For example, there are announcements in Coop Pronto stores asking shoppers to look at the floor from time to time. It could be that there is still a kilo or two of excess weight lying around that customers have lost through healthy eating.
Responsible at the Institute of Social and Preventive Medicine at the University of Zurich: Roland Stähli, Annett Jucker, David Fäh. Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Urs Hartmann (Art Direction), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Photography: Stefan Minder.
The "Leichter leben" campaign is running until further notice and comprises a wide range of measures and media. These include advertisements, posters, TV commercials, rail posters, carrier bags and push posters. Non-traditional measures are also used. For example, there are announcements in Coop Pronto stores asking shoppers to look at the floor from time to time. It could be that there is still a kilo or two of excess weight lying around that customers have lost through healthy eating.
Responsible at the Institute of Social and Preventive Medicine at the University of Zurich: Roland Stähli, Annett Jucker, David Fäh. Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Urs Hartmann (Art Direction), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Photography: Stefan Minder.
