Schoch&Sonders launches new Hiestand "Tradition" brand
The branding agency Schoch&Sonders has launched the brand name «Tradition» for Hiestand Switzerland’s new baked goods. The design was separated from the existing Hiestand brand identity and implemented as a separate brand as part of a diversification strategy.
The "Tradition" brand was set in a dark, nostalgic light and works with large, romantically tinged images. This has resulted in a B2B brochure, sales literature, bread packaging and sales promotion materials.
Responsible at Schoch&Sonders: Dominik Schoch, Roman Sonders (owner), Annina Benz, Judith Bühling, Dominique Ghilardi, Walter Engeli.
Responsible at Schoch&Sonders: Dominik Schoch, Roman Sonders (owner), Annina Benz, Judith Bühling, Dominique Ghilardi, Walter Engeli.
