Maxomedia lets Santa's sleigh ride on Sbb.ch
Anyone browsing Sbb.ch during the Advent season will be surprised by Santa and his reindeer: Santa Claus flies through a winter landscape in his sleigh and drops gift packages along the way during his fast-paced ride. The scene is part of the new SBB Christmas contest, «Follow Santa,» created and produced by Maxomedia.
The aim of the game is to collect as many of the colored "packages" as possible that Santa drops from the sleigh on the various SBB sides. Anyone who finds ten gift packages of the same color will be entered into the prize draw - for example a 2nd class GA or an SBB travel agency voucher worth 1000 francs.
"Santa verfolgen" is a technically complex game that works with sticky ads. Maxomedia is responsible for the conception and implementation of the game.
Responsible at SBB: Daniel Schwarz (overall responsibility), Sabine Walther (responsible for marketing communication), Matthias Schmid and Stefanie Kunz (e-business).
"Santa verfolgen" is a technically complex game that works with sticky ads. Maxomedia is responsible for the conception and implementation of the game.
Responsible at SBB: Daniel Schwarz (overall responsibility), Sabine Walther (responsible for marketing communication), Matthias Schmid and Stefanie Kunz (e-business).
