Last but not least: A friend, a good friend
Would you get up in the middle of the night and head to a shady, illegal poker den to lend money to a friend in need? Duval Guillaume Modem put it to the test for Carlsberg.
The idea doesn't sound very appealing: out of your warm bed and into an inhospitable millieu. Past grim bouncers, illegal fights, red light scenes - what you won't do for a friend in danger. Because his fellow players won't let him go until the money is brought to him. However, you never really know how real Duval Guillaume Modem's stunt marketing films really are. But maybe you don't need to know - just enjoy. (hae)
via Horizon.net
