Element P: Corporate film for Metrohm
The Biel-based film agency Element P has pulled out all the narrative and technical stops for the new corporate film of the high-tech company Metrohm Herisau.
"This film is futuristic and at the same time very human. The relevant Metrohm topics are in it, perfectly balanced between lightness and complexity," praised Metrohm CEO Christoph Fässler at the premiere. The Metrohm International Headquarters film project posed the question: How can highly complex technologies at the limits of what is technically feasible be communicated to a wider audience in such a way that they remain enthusiastic until the end? How do you present the value of a vertical range of manufacture of almost 100 percent? How do you show expertise and passion? "In the future, corporate films will increasingly become a key medium in corporate communications," says director Reto Waser.
Responsible at Element P: Michèle Zweifel (Project Management), Rita Kopp (Administration), Reto Waser (Screenplay, Director, Editor), Daniel Reichenbach (Photography: ), Stefan Vogel (3D, Compositing), Mirco Rihs, Roger Grisiger, Fabio Jenzer (Technicians). Ueli Thalmann (sound editor). Make-up / hair: Aline Akhdar.
