Last but not least: My boss with the cold snout
Old Spice has a new head of marketing: Mr. Wolfdog. He will give the "Wild Collection" a wild image. Wieden+Kennedy let him go.
P&G has enlisted Mr. Wolfdog to effectively sell the new Wild Collection from men's grooming brand Old Spice. He wears a collar that translates his voice into human language. "Sometimes you gotta eat people, America. That's how business works and that's why I'm successful!" - Mr. Wolfdog takes this business wisdom literally. However, unlike the health of his employees, Old Spice's image will not be damaged in any way by the presence of the new head of marketing. On the contrary: the viral spread is running at full speed - like mostlywhen Wieden+Kennedy is beating the drum for Old Spice.
Mr. Wolfdog becomes blog (on a beautiful vintage page with animated 90s gifs) and tweet. In the second video published on Monday evening, the new marketing guru explains the use of computers (as big as possible) - and how to earn an incredible amount of money with them in any case. (hae)
