Facing: private label concept for Transgourmet
Facing developed an international private-label strategy for Transgourmet. The agency was commissioned to develop a unified international private-label concept across three price points for Switzerland, Germany, and France.
The Transgourmet range of private labels is to be greatly expanded over the next few years, the agency said. By July 2014, a total of 2'500 products would be launched in Switzerland, Germany and France.
The packaging design was realized in cooperation with the internationally active design agency Schaffner & Conzelmann.
Responsible at Transgourmet Holding: Jürg Peritz. Responsible at Facing: Lucius Leonhardt (management, consulting), Roger Sandmeier (CD), Isabel Lozano and Anna Fürer (design), Dimitri Bachmann (consulting). Responsible at Designersfactory Schaffner & Conzelmann: Jean Jacques Schaffner, Silvana Conzelmann (Creative Direction).
