Capital FM becomes Radio Bern 1
The city and region of Bern are getting a new radio station, Radio Bern 1: «Music that makes a difference» and in-depth regional news coverage are the hallmarks of the new station, which is aimed at an adult audience in the greater Bern area.
Radio Bern 1 will start broadcasting in the next three months, at the same time Capital FM will cease operations. This writes Radio Bern 1 in a statement on Thursday. The station positions itself as a friendly, modern and listener-oriented radio station for an adult audience.
Musically, the station relies on a lot of variety, consisting of current pop and rock music as well as the greatest hits of the last 30 years. In terms of content, the focus will be on strong regional news and service expertise as well as a high entertainment value, the statement continues. The station will focus exclusively on regional, national and international topics that really move the people of Bern.
Radio Bern 1 takes over the existing FM frequencies of Capital FM and will be receivable from the Bernese Oberland to Solothurn and from Emmental to Murten. The main frequency in the Bern region is 97.7 MHz. Further expansion of the transmitter network and a switch to DAB+ are also planned.
At the same time as the launch of Radio Bern 1, the capital city radio station Capital FM will cease broadcasting. Despite positive developments in listener numbers and listening time, the brand was unable to establish itself as a regional radio station throughout the broadcast area, according to the statement. The employees of Capital FM will be taken over and supplemented with new voices.
For the communication, the Bernese advertising agency Republica has restaged the heraldic animal of Bern.
