Swiss press: 17 percent less advertising revenue
The Swiss press continues to see a sharp decline in advertising revenue. In November, revenue stood at 156.3 million francs, down 17 percent from the previous year.
Job advertisements fell by 42.2 percent to CHF 12.6 million against the backdrop of the deteriorating situation on the labor market. This was announced by Wemf für Werbemedienforschung on Thursday. Real estate advertising fell by 18.5 percent to 5.5 million francs
francs. In the most important category, commercial and other advertisements, the decrease amounted to 13.5% to CHF 125.5 million. Leaflet inserts recorded a drop of 14.3 percent to CHF 12.7 million.
The decline for the daily press was 20.4% and for the Sunday press as much as 27.2%. The trade press also recorded above-average losses, with a drop of 22.7%, while only the specialty press was able to increase slightly by 0.5%.
francs. In the most important category, commercial and other advertisements, the decrease amounted to 13.5% to CHF 125.5 million. Leaflet inserts recorded a drop of 14.3 percent to CHF 12.7 million.
The decline for the daily press was 20.4% and for the Sunday press as much as 27.2%. The trade press also recorded above-average losses, with a drop of 22.7%, while only the specialty press was able to increase slightly by 0.5%.
