Facebook: Users will soon be able to see their friends' whereabouts
The more than 500 million users of the social networking site Facebook will soon be able to track where their online friends are.
Members will also be able to use the new service to find out which events and offers can be found in the surrounding area, as the company announced in Palo Alto on Wednesday, according to SDA. Facebook announced comprehensive data protection for users of the localization service, such as the option to switch off the function.
With the new function, the company can benefit from the lucrative local advertising market, which is primarily driven by business people such as restaurant operators. In the USA alone, the value is estimated to be in the tens of billions and has already attracted competitors such as Google and Yelp.
With the new function, the company can benefit from the lucrative local advertising market, which is primarily driven by business people such as restaurant operators. In the USA alone, the value is estimated to be in the tens of billions and has already attracted competitors such as Google and Yelp.
