Publicis: Facelift for Sanitas Magazine
The customer magazine of the health insurance company Sanitas has undergone a revamp in both content and design. The formula for this revitalization comes from the agency Publicis, which has been working with the health insurance company since 2012.
The magazine is delivered to around 476,000 households four times a year. According to the press release, a radical change of concept was not required, but rather a gradual modernization and adaptation to changing conditions, including the expansion into the web. The development is not complete, but should be seen as a continuous process, as Editor-in-Chief Tanja Funk emphasizes.
Visually, the Magazine the new corporate design of the health insurance company. New fonts and slightly different design elements are intended to make the magazine look lighter. The upgraded online version of the magazine promises to be more relevant in terms of content: whereas previously a simple PDF was posted online, the new flipbook offers more options for background information and additions as a first step. As part of the renovation, existing sections will also be replaced by new ones. For example, a new children's page will take account of the importance of the family target group.
Responsible at Sanitas: Denise Fitzi, Andreas Goetz, Valentin Hüsser, Anita Kneusslin, Andreas Roos, Isabelle Vautravers (editorial staff), Tanja Funk (editorial management), Sanitas translation service (translation). Responsible at Publicis Communications Switzerland: Flavio Muff, Matthias Koller (consulting), Marvin Hugentobler, Bettina Klossner (AD), Oliver Gisi (text), Roger Rüegger (ECD), Beni Kägi (art buying), Philipp Läderach, Adrian Hänni (DTP). Responsible at Neidhart + Schön: Roberto Porfido (pre-press), Corina Blecher (litho).
