Gyselroth: Rebranding for Huguenin
The Huguenin art mint has been cultivating the craft of the médailleur since 1868. Gyselroth developed the new brand strategy and brand design for the traditional manufactory with an international clientele.
The number of competitors, which produce for a broader mass cheaper, has grown steadily in recent years. In order to credibly communicate the difference in quality and the passion of artisanal production, the appearance had to be fundamentally corrected, as the agency writes in a statement. A new positioning was aimed at and as a result a new appearance was developed from scratch. The aim was to emphasize the individuality and quality of the creations as well as the long-standing tradition and history of the manufactory, which was founded in 1868. The artisan character was expressed in the lettering by means of a specially created font as well as by a new signet. The long experience and the passion of the artisan production were visualized by a film, which accompanies the customer through the process of tailor-made handicraft.
Huguenin was recognized as one of the most effective rebrandings in the 2013 Rebrand 100 Global Awards. Furthermore, Gyselroth received a "Finalist Certificate" for the rebranding at the World Luxury Award Monaco 2012.
