DD Com implements online platform for Jelmoli
The Zurich-based communications agency Ddcom has developed an online platform for Jelmoli. It has also launched a new newsletter and a new iPhone app.
The magazine character of the website is intended to invite users to browse online with a convenient reading view and articles that can be clicked through from the side. In addition, the previously separate Spotted blog has been integrated into the website and provides up-to-date content alongside the news, the agency said in a statement on Friday. As before, the new app offers the popular Spotted blog with daily updated entries and news from the company. A brand directory shows the location of each brand on the five floors. With an integrated QR code reader, Jelmoli visitors can access the information and offers marked with a "J" in the QR code in and around Jelmoli more quickly and directly.
The new online presence is part of Jelmoli's overall strategy to link online and offline activities more closely and, above all, to create stronger visual recognition on all channels.
Responsible at Jelmoli: Franco Savastano (CEO), Monica Monsch (Head of Marketing and Communication). Responsible at Ddcom: Daniel Müri (creative direction/strategy), Marco Huber (concept/art direction), Marc Hahn (art direction/creation), Noemi Fraefel (consulting/project management). Responsible at Astina: Matthias Alder (concept and technical implementation).
