Y&R Group: Successful Geberit campaign with Melanie Winiger
In March, the Y&R Group launched a campaign featuring Melanie Winiger and Barbara Becker to promote Geberit’s new Aquaclean brand. The campaign for the restroom is a hit.
The campaign for the new Aquaclean brand was launched in Germany, Austria and Switzerland in March, with complete success in Switzerland: "Plumbers and wholesalers have become more active in marketing the product," says Geberit CEO Albert Baehny in an interview with the Handelszeitung. In Germany, too, things are going better than expected. A further campaign is therefore to be launched next year, which will focus more on the product than on the brand.
Melanie Winiger and Barbara Becker immerse themselves in a pond and waterfall in the commercial and declare: "I love water". The fact that this commercial does not say much about the product is not a problem, Baehny continues. The first campaign was more about making the brand known and arousing emotions.
Melanie Winiger and Barbara Becker immerse themselves in a pond and waterfall in the commercial and declare: "I love water". The fact that this commercial does not say much about the product is not a problem, Baehny continues. The first campaign was more about making the brand known and arousing emotions.
