Jung von Matt/Limmat: It böckelet even in winter
Gian and Giacen, Graubünden’s talking ibexes, remain active in Lenzerheide even in winter.
After demonizing the fog, insulting bikers and listing almost everything the canton has to offer, they are now promoting the winter sports region of Lenzerheide. The two stand on a snow-covered hill and evaluate the jumps of skiers and snowboarders without being asked and according to completely subjective standards. Why Giacen is eating snow all the time, however, remains a mystery.
With the spot, the Graubünden regional brand and the Lenzerheide vacation region are promoting the winter paradise of Lenzerheide and its special offer with immediate effect.
To the spot
Responsible at Regionenmarke Graubünden: Gaudenz Thoma (CEO), Gieri Spescha (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Lenzerheide Marketing and Support: Marc Tischhauser (Director a.i.), Susanne Jörger (Head of Communication). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (creative direction), Fernando Perez (art direction), Livio Dainese (text), Christina Baeriswyl (graphics), Claudia Camenisch, Felix Zürcher (consulting), Erasmo Palomba (artbuying), Elefant Studios (film production), Jingle Jungle (sound design).
With the spot, the Graubünden regional brand and the Lenzerheide vacation region are promoting the winter paradise of Lenzerheide and its special offer with immediate effect.
To the spot
Responsible at Regionenmarke Graubünden: Gaudenz Thoma (CEO), Gieri Spescha (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Lenzerheide Marketing and Support: Marc Tischhauser (Director a.i.), Susanne Jörger (Head of Communication). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (creative direction), Fernando Perez (art direction), Livio Dainese (text), Christina Baeriswyl (graphics), Claudia Camenisch, Felix Zürcher (consulting), Erasmo Palomba (artbuying), Elefant Studios (film production), Jingle Jungle (sound design).
