Last but not least: Banner with opinion
An Arab offshoot of TBWA showed people that opinions are better based on solid facts read in newspapers, not social media statements.
TBWA\Raad from the United Arab Emirates (UAE) placed an interactive banner for the Khaleej Times newspaper on its website, inviting visitors to upload their own images. A few moments later, a matching - but made-up - statement appeared as the title. Opinions of the kind that are spread every day in blogs, on Twitter and other social media channels, but would never be published on serious sites like Khaleej Times Online. Four journalists were on duty around the clock for this.
That's all well and good. However, the whole thing leaves a somewhat stale aftertaste: In countries where freedom of the press and freedom of expression are severely restricted and people are too Sentenced to prison and heavy fines because they disseminate critical views on the Internet, social media serves to form unfiltered opinions. The media are subject Self-censorship and the state wants the Internet as far as possible regulate. Apart from that: The idea of the interactive banner is nevertheless successful. (hae)
