The best Swiss marketing campaigns are nominated
The nominees for the 2010 Marketing Trophy have been announced. An interdisciplinary jury selected the best Swiss marketing campaigns of the year that is coming to a close from among 50 entries.
The Marketing Trophy is awarded annually to the most innovative and successful marketing ideas in Switzerland. The prize is awarded by Swiss Marketing, the largest professional organization for marketing and sales in Switzerland. The nominations and winners are selected by a ten-member jury of experts, headed by Marco Bernasconi, Managing Director of
Wemf for Advertising Media Research.
The nominees in the large company category include: Kuoni (repositioning of the Kuoni and Helvetic brands), Six Multisolutions AG (campaign for mobile vouchers), Volvo (launch campaign for the Volvo XC 60), Phonak (campaign for the Hear the World Foundation), and Service industriels de Genève (launch of the Eau de Genève brand).
The nominees in the medium-sized companies category were Erlebnis Schweiz, Nidau (promotion for corporate events and customer events) and Rugenbräu (campaign for Swiss Highland Single Malt Whiskey Ice Label).
The nominees in the small companies category were: Freshbox (campaign for fruit subscription) and Natura Güggeli (overall concept).
In the NPO category: Pro Kloster Einsiedeln Foundation (klosterplatz.com - campaign to renovate the monastery square), Switzerland Tourism (Rock Cleaners campaign), Heks (Give Help campaign).
The winners in the four categories as well as the recipient of the Audience Award will be honored on March 9, 2010 at the Swiss Marketing Day in the KKL Lucerne. "The Marketing Trophy is the Oscar of Swiss marketers," says Uwe Tännler, President of Swiss Marketing and OC President of the Swiss Marketing Day at the KKL Lucerne.
Wemf for Advertising Media Research.
The nominees in the large company category include: Kuoni (repositioning of the Kuoni and Helvetic brands), Six Multisolutions AG (campaign for mobile vouchers), Volvo (launch campaign for the Volvo XC 60), Phonak (campaign for the Hear the World Foundation), and Service industriels de Genève (launch of the Eau de Genève brand).
The nominees in the medium-sized companies category were Erlebnis Schweiz, Nidau (promotion for corporate events and customer events) and Rugenbräu (campaign for Swiss Highland Single Malt Whiskey Ice Label).
The nominees in the small companies category were: Freshbox (campaign for fruit subscription) and Natura Güggeli (overall concept).
In the NPO category: Pro Kloster Einsiedeln Foundation (klosterplatz.com - campaign to renovate the monastery square), Switzerland Tourism (Rock Cleaners campaign), Heks (Give Help campaign).
The winners in the four categories as well as the recipient of the Audience Award will be honored on March 9, 2010 at the Swiss Marketing Day in the KKL Lucerne. "The Marketing Trophy is the Oscar of Swiss marketers," says Uwe Tännler, President of Swiss Marketing and OC President of the Swiss Marketing Day at the KKL Lucerne.
