Unic: Online interface between driver and car
Through the My.audi.com website, users can configure information services and apps and download them directly to their cars via the Internet. Unic and Razorfish developed the entire website.
My Audi 3.0 is the online marketing system that accompanies customers on all their journeys with their car. In collaboration with Razorfish, Unic has realized the entire My Audi 3.0 presence on the web and has integrated numerous applications that connect the vehicles with the Internet and the owner. According to the press release, state-of-the-art web technology was used, such as the CQ5.4 content management system from Adobe, HTML5 and various widgets. The project was closely synchronized with vehicle development in Ingolstadt.
The owners of a new A3 register on My.audi.com with the chassis number and find all the information about your car there. Here you can activate, configure and personalize various vehicle services for intelligent driving: They determine their route via Google Maps and send it to their vehicle via the Internet, including addresses of interest to them. Current travel information such as the weather or news feeds can be configured via My.audi.com and connecting the car to Facebook and Twitter becomes a reality with My Audi 3.0. This means that A3 owners are well supplied with the information they need when they arrive at their destination.
