Goldbach Audience: New Cross Screen Team
Goldbach Audience is launching a division for combined advertising offerings. Raffael Huber has been hired to build and lead the new cross-screen team; he is returning to Goldbach after four years at SRF.
The aim of the newly founded division is to make it possible to track the trend toward increased electronic media use combined across online and offline media, as Goldbach Audience writes in a statement on Friday. This will allow the company to offer advertisers coverage of the entire audience journey. As with the video and mobile network founded in 2012, the first priority is added content value for customers and agencies as well as simple handling.
The cross-screen team is headed by Raffael Huber, who already worked for Goldbach Media, then IP Multimedia, in various functions from 2007 to 2009. Huber, who studied and graduated in journalism (major), economics and sociology (minors) at the University of Zurich, then moved to Swiss Television, where he most recently headed the sponsorship department.
