Observer launches TV guide
On Wednesday, the new life coaching show «Beobachter TV» premiered on SRF 2. It will premiere on SRF 1 on Sunday.
With the new format, the Beobachter brand aims to offer the advertising market new and innovative cross-media opportunities and round off the 360° marketing range "Print - Internet - Mobile - TV. Since February 20, the Beobachter consulting center's team of experts has been taking on problems in a wide variety of areas of life in a weekly half-hour broadcast and working out solutions together with the protagonists. Conservatively estimated, the new broadcast reaches 2.5 million viewers, Axel-Springer said in a statement.
In addition, the Internet platform Beobachertv.ch has been created. It offers additional links, supplementary information, service packages for downloading, and a live chat with Observer experts following each TV broadcast. All broadcasts are archived, and the social media area is used with Facebook and Twitter. The broadcasts are continuously accompanied editorially and in terms of advertising by the Beobachter, by Tele and TV-Star.
First broadcasts:
24.2.2013 SRF 1, 6.15 p.m.
20.2.2013 SRF 2, 7.00 p.m.
Repetitions:
SRF Info
