T Magazine from E&Y new at Arnold.Kircher Burkhardt
In the pitch for Ernst & Young’s T Magazine, Arnold.Kircher Burkhardt (AKB) came out on top. AKB is developing a new concept for Ernst & Young’s integrated communications with its global tax leaders across all channels.
The centerpiece is a flexible communication platform. Its information offering automatically adapts to the needs of users in terms of form and content, the agency said in a press release on Friday. The English-language magazine, which is distributed worldwide, helps its readers to deepen and complete their knowledge on the subject of taxes.
In T Magazine, managers and experts have their say and explain their findings, while decision-makers from the world of politics and academics also contribute articles on key business topics. The first issue of AKB's newly conceived T Magazine is expected to be published in mid-2013, with four issues planned per year.
