Aid agencies criticize SRG fundraising campaign
Some charitable organizations are criticizing the SRG's fundraising campaign, «Every Rappen Counts.» They say the campaign creates additional competition.
The enormous media presence of the "Every cent counts" campaign is causing resentment among many organizations. This is according to the NZZ am Sonntag. Never before has a fundraising campaign been so widely publicized in the media as "Jeder Rappen zählt". In addition, the costs and benefits are disproportionate.
SRG supports gift campaign "2 x Christmas
Over six million francs had been collected by Saturday evening. But the campaign is causing resentment among many aid organizations, as the NZZ am Sonntag writes. "The Christmas period is the wrong time for this," says Martin Küenzi from the Salvation Army, "with this huge media presence, our own activities disappear."
SRG supports gift campaign "2 x Christmas
Over six million francs had been collected by Saturday evening. But the campaign is causing resentment among many aid organizations, as the NZZ am Sonntag writes. "The Christmas period is the wrong time for this," says Martin Küenzi from the Salvation Army, "with this huge media presence, our own activities disappear."
