Last but not least: "Network and rule".
With the quote «Modern brand management means: network and rule!», Oliver Hermes, the managing director of Berger Baader Hermes, made it onto the list of Germany’s best quotes from 2009.
"Real fighters don't eat honey, they chew bees". This is a quote from DDB's creative director Amir Kassaei. He made it into the list of the best quotes from 2009 with this sentence.
To close out the old year, Horizont.net has compiled the best quotes from marketing, media and agency executives. Here are some examples to collect:
"I would even call the Internet a classic form of advertising already." (hristian-André Weinberger, Vice President, Henkel, Düsseldorf).
"Dying as a hero is definitely not our goal.", (Armin Rehberg, Board of Management, Penny, Cologne, on the subject of investments in the crisis).
"Excellent creation must not fall victim to the debate about relevance." (André Kemper, Managing Director Kemper Trautmann, Hamburg).
"We can't cut staff as fast as sales are falling at the moment." (Martin Sorrell, CEO WPP, London).
"The arrogance of classic creatives toward online creatives is finally history." (Matthias Schmidt, CEO and Partner Scholz & Friends, Hamburg).
"Instead of 'We live cars,' how many people read 'We still live'?" (Stefan Liske, Managing Partner, PCH Berlin-Los Angeles, Berlin, on the new Opel claim).
To close out the old year, Horizont.net has compiled the best quotes from marketing, media and agency executives. Here are some examples to collect:
"I would even call the Internet a classic form of advertising already." (hristian-André Weinberger, Vice President, Henkel, Düsseldorf).
"Dying as a hero is definitely not our goal.", (Armin Rehberg, Board of Management, Penny, Cologne, on the subject of investments in the crisis).
"Excellent creation must not fall victim to the debate about relevance." (André Kemper, Managing Director Kemper Trautmann, Hamburg).
"We can't cut staff as fast as sales are falling at the moment." (Martin Sorrell, CEO WPP, London).
"The arrogance of classic creatives toward online creatives is finally history." (Matthias Schmidt, CEO and Partner Scholz & Friends, Hamburg).
"Instead of 'We live cars,' how many people read 'We still live'?" (Stefan Liske, Managing Partner, PCH Berlin-Los Angeles, Berlin, on the new Opel claim).
