Bianco: New marketing partner and expanded distribution
Bianco, the alpine lifestyle magazine first published last December, has been released for the second time with several new features. The magazine is now published by the newly founded Bianco Verlag, in which the former editor, Spot Werbung, holds a stake.
From 2010, Bianco will also be represented and marketed internationally by the publishing agency Mediensatellit. The Zurich-based media company's portfolio includes titles such as Du, Ambiance, GDI Impuls and Watch International. In the areas of content, advertising and distribution, a collaboration with Switzerland Tourism has been agreed. The office premises in St. Moritz, which will be available from February 2010, are also new. In future, the national magazine will be published at least twice a year, and individual special editions are also planned.
The cover of the new Winter 2009/2010 issue.
At the presentation of the new issue, (from left to right): Dario Cantoni (Editor-in-Chief/Creative Direction Bianco and Management Spot Werbung), Werner Pircher (Management Spot Werbung), Fabrizio D'Aloisio (Editorial Office Bianco and PR Manager Spot Werbung), Philipp Bitzer (Editor-in-Chief Bianco).
