TBWA\Zurich realizes campaign for Pedigree
The TBWA\Zurich agency has developed a campaign for Pedigree with the tagline «Dogs don’t want false teeth,» which promotes prevention with Dentastix.
Together with vets, Pedigree has launched a campaign to accompany the fourth Dental Care Month. At the center of the activity is a free plaque test for the beloved four-legged friends by the vet. The aim of the initiative is to raise awareness and educate dog owners, as dental problems in dogs are widespread.
The campaign includes a TV commercial, advertisements, banners, posters and a website as well as corresponding POS material.
Responsible at Mars Schweiz AG: Marc Schmidlin, Category Director Petcare; Seyni Fofana, Group Brand Manager. Responsible TBWA\: Manuela Zwald (Client Unit Director), Lanny Cresta (Consulting), Magnus Sambo (Creative Direction), Ondrej Maczko, Johannes Dörig, Aimara Burckhart (Art), Simon Smit (Text), Henning von Vogelsang, Rolf Service (Online), Toni Rubera, Simona Mink (Image Editing/DTP).
The campaign includes a TV commercial, advertisements, banners, posters and a website as well as corresponding POS material.
Responsible at Mars Schweiz AG: Marc Schmidlin, Category Director Petcare; Seyni Fofana, Group Brand Manager. Responsible TBWA\: Manuela Zwald (Client Unit Director), Lanny Cresta (Consulting), Magnus Sambo (Creative Direction), Ondrej Maczko, Johannes Dörig, Aimara Burckhart (Art), Simon Smit (Text), Henning von Vogelsang, Rolf Service (Online), Toni Rubera, Simona Mink (Image Editing/DTP).
