Valencia: TV promotion for Coop
In February, new TV commercials created by Valencia will complement Coop's promotional advertising, which until now has been conducted primarily in print and online. The retailer is advertising a meat and wine offer from the current weekly promotions with short spots.
For this, Valencia created a TV spot in the style of the Coop action magazine. According to the press release, the spot is a combination of 2D and 3D elements and focuses on the discounts and products. Since the offers change weekly, special care was taken to ensure that the pack shots and price fields could be changed without much effort, but that the frame remained constant. The spots were launched on February 7 on the major TV stations in German-speaking Switzerland, Ticino and French-speaking Switzerland.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Marc Weber (Project Manager), Karin Heliopoulos (Head of Media), Stephan Küng (TWMedia). Responsible at Valencia Communication: Simone Fluri (Creative Director), Beatrice Ketterlin (Art Director), Sebastian Refardt (Text), Diana Aberkane (Consulting) and Emanuel Pluess (Desktop).Responsible at Encore Pictures: Jürg Steudler (Executive Production) & Neil Stubbings (Direction).
