Swisscom Advertising: Partnership with Nugg.ad

Thanks to the joint product development, based on Nugg.ad's predictive behavioral targeting technology, highly specific target groups - precisely broken down by socio-demographics, product interests and consumer habits - can now be addressed more efficiently and with greater reach independently of the editorial environment on Bluewin.ch. The new targeting solution can be used for the targeted optimization of target group shares as well as for a sustainable increase in brand awareness and offers new opportunities for tapping into individual segments within the Swisscom Advertising portfolio.

By using Nugg.ad technology, Swisscom Advertising is also well above the market standard in terms of data protection, as Nugg.ad is the only market player whose target group product has been awarded the independent Europrise (European Privacy Seal) data protection seal of approval, as the press release explains further.

"We are delighted that with Nugg.ad we are also keeping our promise of quality on our premium portfolio when it comes to data protection," says Philipp Scheidegger, Head of Swisscom Advertising. "Digital target group marketing and compliance with strict data protection criteria are not a contradiction in terms, but must always go hand in hand," says Stephan Noller, CEO of Nugg.ad. "If you take this claim seriously, everyone involved, both the industry and the users, are ultimately winners. Swisscom Advertising has recognized this and I look forward to a fruitful collaboration."