Last but not least: The Three Kings put into the VBZ streetcar
If the Christmas story were set in the 21st century, the Three Wise Men wouldn’t have to undertake such an arduous journey anymore, and they’d even deliver the gifts just in time for the holiday—at least according to the advertisers at Ruf Lanz. Their latest poster campaign shows that today’s Wise Men travel by public transportation.
The current campaign motif with Kaspar, Melchior and Balthasar in the streetcar of the Zurich public transport company (VBZ) is once again intended to dramatize the advantages of streetcars and buses over private transport in the city of Zurich. The Advent motif will be used on advertisements, posters and on the backs of streetcars and buses. Let's hope that there are no delays in pre-Christmas traffic so that the presents can be delivered on time.
Responsible at VBZ: Heinz Vögeli (overall responsibility for Corporate Communications), Jacques Baumann (overall responsibility for Market Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (AD), Kristina Burch (consultant). Photography: Jonathan Heyer. Image editing: Patrik Rohner.
