Frontwortk: Sleeping like on clouds
At Hilding Anders Switzerland’s new Happy Showroom and Training Center, retailers and consumers can test Happy and Bico mattresses. Based on a concept by the CD3D agency, Frontwork produced images and backlit ceiling elements for the space.
The result is a dream world with a feel-good factor, according to a press release. Fabrics printed with clouds float in the sky, large-format murals depict everyday scenes around the bed and historical photographs in black lacquered wooden frames refer to the company histories of the traditional brands.
Responsible at Hilding Anders Switzerland, Schänis: Daniel Sütterlin. Responsible at CD3D, Weisslingen: Thomas Baumhauer. Responsible at Frontwork, Wallisellen: Manuel Böschenstein.
