ADC/BSW creative school: Gold, silver and bronze
At the conclusion of the 2012/2013 ADC/BSW Creative School, the 30 participants—working in teams of two—presented their final projects to a jury of ADC members. At the ADC Gala on January 26, the three winning teams received their awards.
The briefing that the creative students received asked them to develop a campaign for the relaunch of the traditional Swiss brand Spatz Camping. Three teams were awarded gold, silver or bronze. Gold was awarded to Thomas Kägi and Urs Ander and their idea of giving Spatz tents to homeless people in Zurich and testing them with these special outdoor specialists.
Gold
Thomas Kägi and Urs Ander, Maxomedia
Topic of the work: The outdoor experts
Silver
Valentin Cheli and Cornelia Eiwanger, Wirz Advertising
Topic of the work: Nicknames
Bronze
Sarah Paul and Patrick Bucher, Advico Young & Rubicam
Topic of the work: Spatz: The tent with natural air conditioning
