Festland designs the launch campaign for NZZ Sunday Pool
Starting March 3, 2013, the three Sunday newspapers of the NZZ Media Group—the *Zentralschweiz am Sonntag*, the new *Ostschweiz am Sonntag*, and the *NZZ am Sonntag*—will form the first national Sunday newspaper bundle.
Festland developed a campaign in the trade press for the launch of the Sunday pool. The subjects put traditional Sunday rituals in the picture, to which a new one is added for media planners and advertisers: the year-round Sunday sale.
Responsible at NZZ-Media: Bernt Maulaz (Head of Marketing Advertising Market), Marianne Läderach and Evelyne Mathis (Marketing Advertising Market). Responsible at Mainland: Daniel Peterer (overall responsibility), Lucas Roos (concept/text), Katrin Bohrer (art direction), Cyrill Frick (graphics), Andi Ackermann (consulting).
