Yahoo gains thanks to the search engine
After a long period of stagnation, Yahoo's business is slowly picking up under its new CEO, Marissa Mayer. Fourth-quarter revenue rose 2 percent to $1.35 billion.
One reason was higher revenues from the search engine; by contrast, revenues from graphic advertising shrank slightly. Profits, meanwhile, fell by 8 percent year-on-year to $272 million on balance due to the costs of the ongoing corporate restructuring.
She was proud of what she had achieved, Marissa Mayer said on Monday (local time) at the company's headquarters in Sunnyvale, California. For the year as a whole, she said, it was the first time in four years that Yahoo had increased its revenue.
With its business figures, the internet cornerstone exceeded analysts' expectations. After trading hours, the share price rose by more than 3 percent. In the past, Yahoo had often disappointed. That is why the board of directors had poached the model manager Mayer from rival Google in the middle of last year. She wants to make Yahoo one of the top addresses in the Internet business again. To this end, she has gathered a team of new managers around her, closed unprofitable areas and wants to bind users to Yahoo again with new services. The group also owns the photo platform Flickr. (SDA)
