Last but not least: Justified quota for women
In South Africa, insurance is only available for women. The advertising explains why.
The insurance 1st for Women is aimed - nomen est omen - at women. For example, the fairer sex are offered cheaper car insurance for statistical reasons ("Even good drivers need insurance"). In many respects, women seem to pose less of a risk than men. This actually makes sense - even to most men. The agency Black River FC from Johannesburg explains the small but subtle difference to everyone else:
http://www.youtube.com/watch?v=wCzlReYjWG4
http://www.youtube.com/watch?v=OUs5WBa-Ams
http://www.youtube.com/watch?v=8D6VjJd5JF8
http://www.youtube.com/watch?v=p-FMTLPM-jk
(hae)
