Last but not least: Justified quota for women

In South Africa, insurance is only available for women. The advertising explains why.

The insurance 1st for Women is aimed - nomen est omen - at women. For example, the fairer sex are offered cheaper car insurance for statistical reasons ("Even good drivers need insurance"). In many respects, women seem to pose less of a risk than men. This actually makes sense - even to most men. The agency Black River FC from Johannesburg explains the small but subtle difference to everyone else:
 

http://www.youtube.com/watch?v=wCzlReYjWG4

http://www.youtube.com/watch?v=OUs5WBa-Ams

http://www.youtube.com/watch?v=8D6VjJd5JF8

http://www.youtube.com/watch?v=p-FMTLPM-jk

(hae)

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