Last but not least: A united nation of winners
When listener figures are released every six months, there’s a consensus in the radio world: every station is by far the best—in some way, somewhere, sometime.
The table that Public Data published today really doesn't read like bedtime reading. Abbreviations, numbers, percentages - for the heck of it (Werbewoche.ch reported). The positive thing about this is that every broadcaster can - if they stare at the figures long enough - work out for themselves what fits in with the concept.
That makes a lasting impression. Until 1 p.m. to be precise, when the news from Radio 24 arrives. According to the announcement, the station remains "the most listened to private radio station in German-speaking Switzerland". A little later, we learn that Capital FM "remains the number one in the city of Bern", posting record figures and distancing itself from competitor Energy Bern by 800 listeners.
In the course of the afternoon, the news that Radio Grischa also remains the strongest private radio station - in the canton of Graubünden. Although general radio usage is declining slightly, it is increasing in Graubünden. This makes the figures "all the more remarkable". Exactly 20 minutes later, the good news from Lucerne: Radio Central remains the "leader in Central Switzerland". And Radio Eviva is asserting itself "as the clear number one among private cable radio stations". The FM1 station is now one of the four most successful private radio stations in Switzerland and has once again increased its market share in Eastern Switzerland!
It's great to see how the radio landscape is flourishing - winners by the meter. But what is Energy Zurich actually doing? The answer is given on the way home: "Radio Energy is the clear number one" reports Blick am Abend about the Ringier counterpart. "The Zurich private radio station is extending its lead over its direct competitors." Anything else would have been a surprise.
Thomas Häusermann
Teaser image: Keystone
