Y&R expands digital competence
Martin Sauter is the new Chief Knowledge Officer (CKO) of Y&R Group Switzerland, and Donat Grimm is becoming Managing Director of Futurecom.
To further promote the agency's digital expertise, Y&R Group Switzerland is creating the position of Chief Knowledge Officer (CKO) as of the beginning of the year, according to a statement. The newly created position will be filled by Martin Sauter, previously managing director of Futurecom interactive. His role is to research communicative and technological trends in the digital world and to make the corresponding knowledge available to customers and employees. Process and quality management as well as internal training are also part of the CKO's remit.
Donat Grimm takes over the position of Managing Director of Futurecom interactive. He was CMO at CustVox for the last two years and previously partner at itopia for four years. Donat Grimm has extensive experience in branding, positioning, marketing strategies and communicative implementations in digital media.
Martin Sauter and Donat Grimm are members of the extended management of Y&R Group Switzerland.
