Integrate and sensitize
The special model agency has expanded its range in the People section and now offers an additional section with "handicap models".
The photo sets of the models are already available on the website www.special.ch. All that's needed now is clients with a little courage. Since 1968, Special in Zurich has been known throughout Switzerland as a people model agency for photographers and advertising agencies. This January, the range of services has been expanded to include an additional section entitled "Handicap models". "We are doing this together with the Mister and Miss Handicap organization and hope that we can integrate people with disabilities into advertising," says Christa Stutz from Special. For the agency, it is also "a challenge and at the same time an attempt to sensitize other people". With this in mind, half of the proceeds will go to the handicap organization.
Special is convinced that long-standing customers such as Schindler Lifts, Bernfon, SBB, Suva and other insurance companies will certainly take advantage of this offer. The service has already been publicized in a report on Tele Züri. Television was present when the new models took the photos for their first set cards.
Andreas Panzeri
