Adwebster massively expands its reach in Ticino
The digital advertising network Adwebster has significantly expanded its network in Italian-speaking Switzerland over the past few months. This was no easy feat, as people in Ticino mainly visit Italian-language websites.
Michel Lazecki, COO of Adwebster, explained the move in a press release on Tuesday as follows: "We have been the market leader in the digital advertising network sector in Switzerland for some time and reach over 90 percent of Swiss online users on a daily and live basis. Until now, however, the Italian-speaking part of Switzerland has only been covered marginally by us. Since over 85 percent of Italian-speaking Internet users in Switzerland surf on websites in Italy (.it), the development of the "Royal Network CH-IT" also required intensive development of the Italian market - the additional effort was considerable. However, it has long been a concern of ours to complete our successful "Royal Networks" (= all premium channels combined) in German-speaking and French-speaking Switzerland with the corresponding counterpart for Ticino and the other Italian-speaking regions."
Consisting of 33 premium websites such as Ticinolibero.ch, Sportlive.it, Azionis.ch or Pianetamamma.it from Switzerland and Italy, Adwebster now offers its customers with the "Royal Network-CH-IT" the opportunity to achieve a large, constant Swiss-wide premium reach, with cross-website capping to control the net reach, with the proven Adwebster profile targeting and 100 percent controlled by individual placements.
Teaser image (map of Ticino): Wikipedia
