Axel Springer Switzerland discontinues Stocks print edition
The print edition of the investor magazine *Stocks* is coming to an end: Axel Springer Switzerland is discontinuing the glossy magazine because banks have drastically cut their advertising budgets. Without ads from this sector, *Stocks* is no longer profitable.
The advertising market has changed dramatically in recent months, said Thomas Garms, Managing Director of Axel Springer Business Media, when asked by the SDA news agency. The banks are making noticeable savings on advertising. For Stocks, which lives primarily from advertising in this sector, this is fatal. The last print edition will be published on January 30, according to a press release from the publisher on Tuesday. It was only last late summer that the publication frequency was reduced from fortnightly to once a month. According to WEMF figures, Stocks achieved a paid circulation of 20,179 copies in 2011. Due to the switch to monthly publication, the circulation was no longer certified in 2012.
Ten employees are made redundant
Around ten people are affected by the discontinuation of the magazine. They will be made redundant. However, the name Stocks will not disappear from the market. In future, the magazine's content will be distributed digitally on the so-called Wirtschaftsnetz. The business network at the address Finances.ch is a merger of the online editions of Bilanz, Handelszeitung and Stocks. Investors can find stock market news, real-time price data and information on shares, funds, commodities, structured products and foreign exchange. (SDA)
