Last but not least: Anthems for the "we-feeling"
Companies are now using company anthems. The aim is to increase employee motivation and forget about stress and overtime.
Swiss companies are also following the trend, which originated in the USA, writes the SDA in a background report. Last year, for example, the SBB song "Welcome Home" was sung by two railroad employees (Werbewoche.ch reported). However, such company songs are often not composed exclusively for internal purposes. The cultural scientist and corporate anthem researcher Rudi Maier from the University of Applied Sciences St. Gallen calls such anthems that are used for advertising purposes "hybrids", as he told SDA. He estimates that around half of corporate anthems are composed specifically for this purpose. There are now also agencies in Switzerland that specialize in composing such anthems.
We are eagerly awaiting the compilation CD: "Best of corporate anthems from the 20 largest Swiss companies". (uma)
